Wednesday, October 20, 2010

Emotional marketing is powerful.

In my last post, I talked about marketing to emotions or "emotional marketing." I have studied this for years and incorporated it into my most successful marketing campaigns. Recently, I ran across a good article on the topic.

James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/FireWire market. James spent 16 years in marketing with 7 years working at "for profit" companies, 8 years as executive director of a non-profit and the past year as an independent global business development consultant.