The Ignite! Dallas group is heavily populated with people who are active in the Social Media Club of Dallas. I was fortunate enough to be one of 16 people selected (from a pool of 46) to speak at this rowdy event. The topic of this blog was the topic of my presentation. Please take a look:
James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/FireWire market. James spent 16 years in marketing with 7 years working at "for profit" companies, 8 years as executive director of a non-profit and the past year as an independent global business development consultant. www.linkedin.com/in/jamessnider
To a marketer, features are "hooks" to help them get customers interested in their product. The more features, the more ways the product can be sold and the greater the opportunity to get more people to love the product.
Just look at the iPhone. It had more features than the average smart phone and engineers love it. It was those features that made people fall in love with it (and stand in crazy long lines to get the first one....and then again to get the updated version....and then again...) A significant portion of the people standing in line to get the new iPhone were engineers. That is because marketers did an effective job of marketing it.
But wait! There's more! The Droid has plenty of features, but it lacks the "cool factor" of the iPhone. There is nothing logical about standing in line all night long to get a new phone. This brings up the importance of "emotions" in selling a product.
More on that in my next post.
James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/FireWire market. James spent 16 years in marketing with 7 years working at "for profit" companies, 8 years as executive director of a non-profit and the past year as an independent global business development consultant. www.linkedin.com/in/jamessnider
Engineers and marketers think differently. High-Tech products require a high level of technical knowledge to market effectively, but costly mistakes can be made due to a lack of marketing knowledge frequently found in engineers who take on the task of marketing.
The Man Who Saved the World
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Stanislav Yevgrafovich Petrov : retired lieutenant colonel of the Soviet
Air Defence Forces. On September 1, 1983, Korean Air Lines passenger jet
Flight 00...
It seemed like a good idea at the time
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This is one of those situations where you are going to say, “What were you
thinking?” and “If this guy did something this stupid, why would he think
his ...
James Snider is the VP of Business Development for Engstrom Trading. After 20+ years of high tech, Snider joined Engstrom Trading as a minority owner in charge of creating markets for products imported from Nordic countries.
