What I learned from working in a nuclear power plant
As a consultant, sometimes you are called upon to perform duties outside your normal scope. If someone knows you are available and they need anyone who is not a complete idiot, sometimes they will call.
I had just such a call recently. Seeing as business is slow right now and the caller is a friend, I accepted the job.
In about a week, I will start a 6 week stint as a safety supervisor at a nuclear power plant. I will be leaving the great state of Texas to join a team that performs maintenance on a wide variety of power plant equipment. It will be my job to make sure they are following all the safety rules, all the time.
I have started reading endless safety manuals so I will know things like “4) Wear Kevlar gloves when using utility knives, and scrappers.” Honestly, I did not know that there was such a thing as “Kevlar gloves.” But then, the writer of the manual did not know that the comma before “and” was not necessary, so I guess that makes us even.
I am not sure what I will learn about “marketing” from this experience, but I tend to find grist for the mill in just about every circumstance. This will be a unique experience for me, for sure. Whatever I learn, I will share with you on this blog.
Now, the most important thing for me to learn is how to say “nuclear.” Saying “nucaler” might be OK in Texas among Texans, but it will not do a lot for my credibility once I set foot on power plant property.
James Snider is the business development director for Accelerant Marketing Alliance, a full-service marketing start-up providing a corporate marketing department....one hour at a time For more information on Accelerant: http://accelerantmktg.com For more information on James: http://www.linkedin.com/in/jamessnider
Engineers and marketers think differently. High-Tech products require a high level of technical knowledge to market effectively, but costly mistakes can be made due to a lack of marketing knowledge frequently found in engineers who take on the task of marketing.
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