Our competitors Photoshopped the ad and changed the headline to read, “Where there are cows and cowboys, there is always a lot of fertilizer…”
However, a larger problem surfaced.
They knew this already, but failed to see the problem. I was reminded of something one of my marketing professors told us, "No person should ever work as a marketer until they have worked in sales. You do not understand what the sales person is dealing with until you have done their job."
James Snider is a Global Marketing professional, responsible for developing the 3.4 billion dollar 1394/FireWire market. James spent 16 years in marketing with 7 years working at "for profit" companies, 8 years as executive director of a non-profit and the past year as an independent global business development consultant. www.linkedin.com/in/jamessnider